Have you heard people saying that you should be building a personal brand, but you just don’t understand why anyone would want to do that.

Why would you want to put yourself out there for people to judge you? Why would you want to let people into your life when you’re normally such a private person? Why do you have to get personal when really you just want to build a business?

And trust me when I say, I totally get it. 

When I started my business I had never even taken a selfie. I had an absolute fear of putting myself out there and the idea of talking to camera across multiple platforms actually made me come out in a cold sweat.

But I quickly began to realise that hiding in the shaddows just wasn’t going to cut it. 

It wasn’t enough to have a great programme. 

It wasn’t enough to get great client results. 

It wasn’t enough to have great marketing strategies. 

You know why?

Because there are so many incredible entrepreneurs just like you doing exactly what you do. 

But the thing that sets you apart from all those other people out there, is YOU. 

You are your own competitive advantage.

You are your own USP.

Another reason why 2022 is the year of the personal brand is because since the global pandemic, people are craving human connection. 

We want to know who we’re doing business with. We want to know who we are buying from. As a consumer we want to feel connected to the companies that we deal with, and what better way to do that then to actually put a face to the transaction. 

And the advantage of building a personal brand applies whether you are an employee of a company or an individual entrepreneur building your own empire. 

Let me give you some figures to back that up.

• Brand messages are re-shared 24x more when distributed by an employee than the parent company
• We are 7x more likely to buy from people we know

So if you’re in any doubt about the power of building a personal brand in 2022, you’re already behind the curve. In fact, I’d go so far as to say that if you’re not building a personal brand then you’re really setting yourself up for an uphill battle. Maybe even setting yourself up to fail. 

You are your business.

You are your brand.

You are the best representative of your company message.

You are the best example of your own work.

So who better to build those client and customer relationships than you! 

And if you’re thinking that this all sounds really great but that you’ve got absolutely no idea where to start, then drop me a message and we can set up a free 30 min brand review to get you started. 

Let me know in the comments what you’re doing to prioritise building your brand this year.

I always love to hear from you!

Melissa x