I wanted to dig into this a little bit and try to explain in bit more detail than I can in a tiny Instagram caption, what exactly the difference is between these three often confused and wrongly interchangeable terms.
Now, this is super important because the number one mistake I see new coaches and online service providers making when they think of building up their personal brand, is that they focus on their colours, logo, pretty fonts and basically anything to do with their visual identity.
And whilst visual identity is an important part of your brand, it’s not where you should start.
Your brand is not your logo.
So if your brand is not your logo, what exactly is it?
Well, let me try and break it down….
Your brand is your promise.
It’s your purpose.
It’s your impact.
It’s the way that you make someone feel.
It’s what your audience come to expect from you.
Your branding is the way that your brand is delivered to your audience.
It’s the WAY that you give your brand meaning.
It’s your story.
It’s your message.
It’s your marketing.
Your brand identity is the visual element of your branding.
It’s your fonts.
It’s your logo.
It’s your colour palette.
It’s your design.
Most new entrepreneurs start from number 3 and work backwards (brand identity – branding – brand).
However, if you really want to connect to your audience and galvanise them into action (ie. client attraction and conversion) then you really need to make sure that you are doing things in the correct order of 1, 2, 3.
(brand – branding – visual identity)
Obviously this is super simplistic and there’s obviously a lot of thought that goes into each element of 1,2 and 3, but hopefully this has helped to clear a few things up?
And incase you’re wondering, I work with clients in getting 1 & 2 right as I know that these steps are essential for client attraction and long term sustainable business growth.
Let me know your thoughts in the comments as I’d love to connect!
I know what it’s like to have a heart full of passion and a head full of ideas. To be eternally restless, trying to make your dent in the world. Because you’ve got a fire inside of you that’s dying to be seen. You know that you’ve got what it takes and you’re ready for the world to start paying attention. And I know this, because I’ve been there too.
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