Fireside Chats
This is our blog. Where bold insights meet actionable strategies to ignite brands that disrupt and inspire. So pull up a chair, grab a cuppa. Let's dig in.
Brand Strategy
How to Increase Your Market Value and Attract Investors
Thinking about scaling your business or attracting investors? A rebrand could be the key. Learn how strategic changes in brand identity, visual appeal, and messaging can elevate your market presence and position you for growth. Discover why rebranding works and what it takes to get started.
Brand Strategy
Are You a Slave to the Algorithm?
Let me guess…you started your business with a head full of ideas and a heart full of passion and absolutely nothing was going to stand in your way. Until it did.
Brand Strategy
Brand, Branding, Brand Identity - what’s the difference?
Now, this is super important because the number one mistake I see new coaches and online service providers making when they think of building up their personal brand, is that they focus on their colours, logo, pretty fonts and basically anything to do with their visual identity.
Brand Strategy
What is the difference between building a brand and marketing?
Brand and marketing are terms that are regularly used interchangeably, so no wonder that there is often so much confusion about what they actually mean.But the truth is, they are different things and the difference really does matter.
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