Our Approach
EXPLORE OUR SERVICES
We combine big brand thinking with small business passion to build powerful entrepreneurs by building powerful brands.
Our unique STRATEGY development, DESIGN creativity and brand ACTIVATION approach provides you and your team with everything needed to build a legacy brand that stands the test of time.
If so, you're in the right place.
Our unique FIREbrand approach combines three powerful principles to build your brand the right way.
World class methodology, simply put. Research and insight at the heart of everything we do.
We get to the crux of what makes you and your brand tick. Unlocking your brand DNA and building in a way that sets your soul on fire.
We don’t gatekeep the good stuff. We share the knowledge to ensure you and your team become the brand custodians of the future.
Do you crave an external brand that reflects your internal vision? A brand that feels as good as it looks? One that demands attention?
BIG BRAND THINKING
INSIDE-OUT BRANDING
FUTURE-FOCUSED
READY TO DEMAND ATTENTION?
Confidence Coach
I'm now super confident selling what I do because I'm so clear on my message
Amy Harrison
Working with Melissa enabled me to level up both personally and professionally. She's so down to earth and I wanted to learn from all her brand building experience. Through our work together, I was able to get clear on my niche, my offerings and how I want to show up. I'm now super confident selling what I do because I'm so clear on my message and the impact that I make.
Melissa helped me realise where the gaps were in my business and gave me clear focus areas for growth. I'm so grateful to have worked with Melissa, she's a great mentor and knows her stuff!
MARKETING MENTOR
After our first session I felt so supported....everyone needs this
Claire
We worked on my branding and purpose and I was able to realign my business goals with my personal ones and felt so much clearer about the direction I was heading in. Not only did Melissa work with me on my brand strategy and business goals, but she was also there for me during some really difficult weeks (personally) and I felt like I had some one in my corner.
EMPOWERMENT COACH
She's shown me what I'm truly capable of and now the sky's the limit!
Julie
Working with Melissa proved to me that I can run my business on my own terms. She's shown me what I'm truly capable of and now the sky's the limit!
She's incredibly motivating and encouraging and is incredibly knowledgeable on how to create a brand. After working together I feel extra confident what my brand is, who I'm serving and how I'm going to do it. I can't wait to work with her again!
brandIGNITE™
brandCREATE™
brandACTIVATE™
Your roadmap to success.
A strategically designed brand is what’s gonna take your business to new heights.
Craft a legacy to be proud of. Strategy + Identity to really bring your brand to life. This is the heart of your brand.
Your brand in action.
Strategy, Identity, Website & Brand Assets. Get ready to build your long term legacy.
TELL ME MORE
TELL ME MORE
TELL ME MORE
brandIGNITE™
Your roadmap to success
After your brandIGNITE™ session you can either run with it yourself, or let us lead the way with brandCREATE™.
BOOK IN A CALL
THE TAKEAWAYS:
1) A copy of the brand strategy roadmap and recommendations
2) Understand the exact steps that you need to build your very own legacy brand
3) Identify any gaps and opportunities in your current brand strategy and execution
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Leading with curiosity, we dig to understand your current brand status quo. We provide strategic market insights and identify any gaps or opportunities for growth before developing your bespoke roadmap to success.
brandCREATE™
Craft a legacy to be proud of
THE TAKEAWAYS:
Storytelling
Core message creation
An elevator pitch to be proud of
Brand visual identity creation (logo, font, colours, image style)
BOOK IN A CALL
Brand foundations
Competitive landscape
Audience persona
Brand persona
Naming & tagline (where necessary)
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If you’re serious about growing your business, we’ve gotta get to the crux of your brand. We dig deep to develop strategic insights, positioning you as the master of your industry and helping you to stand out from the crowd with scroll-stopping design that sets your soul on fire.
brandACTIVATE™
Your brand in action
In addition to your powerful brand strategy and visual identity, we bring your brand to life through a bespoke website that ticks all the boxes. From functionality and SEO, to user experience and design creativity. We've got you covered. PLUS kickstart your asset creation with some 'on brand' templates.
What's included?
Everything included in brandCREATE™ plus these outrageous extras:
The Site: a fully customised website
The Platform: asset template creation for one Social Media account
The Template: brand presentation template creation
The Extras: additional asset creation available upon request
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BOOK IN A CALL
WAYS TO WORK WITH EMBR™
brandLEGACY™
Unleash your brand into the world
Get ready to launch your brand into the world through powerful brand execution and marketing support. We combine our in-house expertise with our ‘little black book’ of go-to industry experts to ensure that your brand is set up for industry domination.
Think of EMBR as ‘your one stop shop’ for brand building expertise.
The deep dive
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This is the ultimate package. You get everything in brandACTIVATE™ PLUS whatever support you need to get your brand out into the world. We can look to provide creative direction and support in many different areas from to brand photography launch support.
BOOK IN A CALL
EMBR™ doesn't just deliver something that looks good. We show you how to build your own brand now and into the future.
Because when you understand how, you ignite that fire and oooze confidence.
When you're confident, you become magnetic.
When you're magnetic, you sell with ease.
When you sell with ease, you sell more.
Helping ambitious founders, thought-leaders and purpose-led CEOs to build powerful brands from the inside-out.
Helping ambitious founders, thought-leaders and purpose-led CEOs to build powerful brands from the inside-out.
Helping ambitious founders, thought-leaders and purpose-led CEOs to build powerful brands from the inside-out.
Helping ambitious founders, thought-leaders and purpose-led CEOs to build powerful brands from the inside-out.
Helping ambitious founders, thought-leaders and purpose-led CEOs to build powerful brands from the inside-out.
Helping ambitious founders, thought-leaders and purpose-led CEOs to build powerful brands from the inside-out.
I NEED THIS
Sell with confidence & become magnetic. Understand what it takes to build a cult brand.
TAKE THE FREE QUIZ
HOW CAN YOU IGNITE YOUR BRAND VISIBILITY?
Are you struggling to get your brand in front of the people that need your help ?
Take this FREE quiz and find out what's holding you back, as well as 3 quick action steps to help you ignite your brand visibility today!
Because once you get visible, you're gonna be unstoppable.
TAKE THE QUIZ
FREQUETLY ASKED QUESTIONS
How long will my project take?
DO YOU DO REBRANDS & REFRESHES?
CAN EMBR JUST build MY WEBSITE?
DO I HAVE TO BE AN ESTABLISHED BUSINESS TO WORK WITH EMBR?
I'M READY TO ELEVATE MY BRAND, BUT I'VE GOT NO IDEA WHERE TO START?
DO YOU OFFER PAYMENT PLANS?
Absolutely! When you feel it's time for a brand refresh (i.e. a new external visual identity to better reflect your internal vision) or a total new rebrand (i.e. a new brand to reflect a new audience / product / service / position in the market), you come from the perspective of experience.
You've usually been in the game a while so you know your audience and you know what you like and what you don't. You also have greater clarity on your vision and what you want to achieve. These insights make rebrands and refreshes such a powerful space to operate in and we love nothing more than guiding you through them. So get ready to deliver something epic.
How long will my project take?
DO YOU DO REBRANDS & REFRESHES?
CAN EMBR JUST build MY WEBSITE?
DO I HAVE TO BE AN ESTABLISHED BUSINESS TO WORK WITH EMBR?
I'M READY TO UPLEVEL MY BRAND, BUT I'VE GOT NO IDEA WHERE TO START?
DO YOU OFFER PAYMENT PLANS?
In short no. This is because the heart of any powerful brand is a solid strategy that gets under the skin of your audience, uncovers what makes them tick and then connects to them through the power of story-telling. Without a solid strategy, any website created although beautiful, would be built on weak foundations and would find it difficult to convert leads into paying clients or customers. And getting more sales is ultimately what it's all about right?
However, if you can evidence a solid brand strategy is already in place and we can build a website using this as strong guidance, it may be possible to make this happen. Drop us an email and we'll be happy to discuss your particular situation in more detail.
How long will my project take?
DO YOU DO REBRANDS & REFRESHES?
CAN EMBR JUST build MY WEBSITE?
DO I HAVE TO BE AN ESTABLISHED BUSINESS TO WORK WITH EMBR?
I'M READY TO UPLEVEL MY BRAND, BUT I'VE GOT NO IDEA WHERE TO START?
DO YOU OFFER PAYMENT PLANS?
Not at all! It can help if you've been around the block and you're clear on WHAT product or service you want to sell, i.e. you're clear on your business idea. But equally, if you've just got a heart full of passion and a head full of ideas that you want help bringing to life, EMBR can 100% support you with that.
How long will my project take?
DO YOU DO REBRANDS & REFRESHES?
CAN EMBR JUST build MY WEBSITE?
DO I HAVE TO BE AN ESTABLISHED BUSINESS TO WORK WITH EMBR?
I'M READY TO UPLEVEL MY BRAND, BUT I'VE GOT NO IDEA WHERE TO START?
DO YOU OFFER PAYMENT PLANS?
Don't panic! With years of mentorship experience and coaching qualifications, deciphering mental chaos and confusion is what we do best. By digging deep and asking the right questions, we guide you to a place of Clarity, Confidence and Conviction in your brand and business. And when you have the 3Cs in place...just watch the results follow.
How long will my project take?
DO YOU DO REBRANDS & REFRESHES?
CAN EMBR JUST build MY WEBSITE?
DO I HAVE TO BE AN ESTABLISHED BUSINESS TO WORK WITH EMBR?
I'M READY TO UPLEVEL MY BRAND, BUT I'VE GOT NO IDEA WHERE TO START?
DO YOU OFFER PAYMENT PLANS?
Yes! We want epic brand building to be accessible to everyone, so we offer a range of payment plans depending upon the package and we'd be happy to talk these with you on the brandSPARK call.
How long will my project take?
DO YOU DO REBRANDS & REFRESHES?
CAN EMBR JUST build MY WEBSITE?
DO I HAVE TO BE AN ESTABLISHED BUSINESS TO WORK WITH EMBR?
I'M READY TO UPLEVEL MY BRAND, BUT I'VE GOT NO IDEA WHERE TO START?
DO YOU OFFER PAYMENT PLANS?
We aim to deliver our services as close to the project deadline as possible. However, exact timelines may vary depending up client input and the number of revisions required. Any changes to an original timeline will always be clearly communicated.
Estimated timelines:
brandIGNITE (strategy roadmap) = 3 weeks
brandCREATE (strategy + identity) = 6 weeks
brandACTIVATE (strategy + identity + website) = 10 weeks
brandLEGACY (strategy + identity + website + anything else you need!) = project dependent
The most powerful and enduring brands are built from the heart
- Howard Schultz -
What you’ve got is way too big to stay small. We’re here to help you set the world ablaze.
Our packages are designed to support you every step of the way on your journey to industry domination. From idea and concept creation, through to brand marketing and team workshops.
Some clients see us an extension of their business, supporting their brand growth long after the design process has finished. Because your journey doesn't end with a great website. In fact for a brand, that's just the beginning...
