What's new on the blog

What's your brand blindspot?

So you know that you’re ready to take your brand to the next level, but you’re unsure of where to start. You’ve been in this game long enough to know that a brand is so much more than a logo, but with the avalanche of often confusing information circling around out there, taking that next step towards brand development can feel like a minefield. This is a good place to start.

14 Steps to Building a Brand Strategy Framework

Learn the 14 step framework to build your brand from the inside-out. Brand strategy is the heart of your business model, so learn the steps to build a powerful brand.

Are You a Slave to the Algorithm?

Let me guess…you started your business with a head full of ideas and a heart full of passion and absolutely nothing was going to stand in your way.

Brand / Branding / Brand Identity - what’s the difference?

This is super important because the number one mistake I see new business owners making when they think of building up their personal brand, is...

What is the difference between building a brand and marketing?

Brand and marketing are terms that are regularly used interchangeably, so no wonder that there is often so much confusion about what they actually mean.