HAÛS was transitioning from a founder-led personal brand to a full-fledged business brand consultancy. The aim was to elevate their perception and broaden their online presence. However, the existing brand needed a fresh approach to better reflect this shift in focus and scale. The challenge was redefining HAÛS’s positioning, messaging, and visual identity to showcase their expertise while making a bold statement in a competitive market.

We took a ‘back to basics’ approach, redefining their brand’s core elements — positioning, messaging, and communication strategy. This included a fresh name, tagline, and modern visual identity.

"Working with the EMBR team has been a wonderful experience from start to finish. Reviewing the foundations of the business through the lens of brand has enabled me to wholeheartedly step into an elevated space for my business. I would 100% recommend working with the team who take care to truly understand your business, values and desires whilst continuously challenging you. It's been a wonderful experience!"