We gave Orca a bold, distinctive brand narrative, name, personality and tone of voice that matched their internal confidence and conviction. Every touchpoint, from their tone of voice to visual identity, was designed to position Orca as the go-to payroll partner with a unique edge. We then delivered a brand photoshoot worthy of a GQ front cover and a powerful website that works hard. In essence, we helped them own who they are and then made the rest of the world sit up and pay attention.

They wanted to ruffle a few industry feathers and fair to say they achieved it! Record-breaking months. Industry recognition. Client attraction. New business development. Objective = achieved.