What is the difference between building a brand and marketing?

Brand and marketing are terms that are regularly used interchangeably, so no wonder that there is often so much confusion about what they actually mean.

But the truth is, they are different things and the difference really does matter.

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In essence, your marketing is HOW. Your brand is WHY.

Your marketing is how your audience hears about you.

Your brand is the reason why someone will buy from you and you alone.

Your marketing is the method in which your audience receives your brand and messaging. It’s the way you communicate to your audience.

Your brand is your meaning. It’s what you stand for. It’s what you believe in. It’s who you are. It’s your strengths. Your opinions. Your uniqueness. It all counts.

On their own, your brand and marketing are great, but together they are unstoppable. Think Posh & Becks, or Brad & Angelina back in the day. The ultimate power couple.

Of course, there’s such an incredible opportunity to build a business online. But since the pandemic and The Great Resignation, the online space has never been more saturated. Never been more important to create a brand that stands out and gets you noticed. That connects to your audience and positions you as the go-to expert in your niche.

Having a killer marketing strategy might get you out there, but if you don’t have a strong brand to demonstrate WHY someone should buy from you and not the millions of others out there….you’re gonna be hustling hard for every sale.

Great brands get this distinction.

Incredible brands lean into it.

So think about it now, do you know the difference between building your brand and marketing in your business?  

If not, get in touch and I’d love to chat you through it.